Simple Math
It's very easy to see more is always better when it comes to marketing campaigns. But more is also very costly, and we understand that.
Let's break this down further so you have a complete understanding of Direct Mail Marketing today.
When you do a single Direct Mail campaign, you are risking your budget on one single interaction at one single moment. That interaction takes place between the prospect and your invite at the mailbox. This single attempt either ends in registration or the trash can. That's it! There are no second chances once they throw your invitation away.
Wouldn't it make more sense to take that same mail piece and turn it into 10 interactions? We like to think so, as well as our clients. We help you stretch your budget into a campaign that markets for 2–3 weeks instead of one single moment at the mailbox. This allows for so many more opportunities to get these prospects to see and respond to your advertisement.
Our campaigns see a 30%-40% increase in response for the same price you're currently paying for a stand-alone direct mail campaign.
Typically, the sale of a retirement product happens on the 9th - 12th impression of a prospect. Here at Peak Prospecting, we take care of the first 10 impressions before they've even met you.